The Lair

Someone once told me that Australia has all the coolest fashion brands, I had never really looked too much into them until recently I discovered The Lair. It is one of the most perfect new brands I’ve come across in a very long time, it had to be today’s Brand New Art.

Their online store keeps things very simple operating from Big Cartel, and their collection is expansive enough to give you plenty of choice but small enough that everything feels perfectly edited and on brand. With a rock ‘n’ roll-meets-country western aesthetic, I have to imagine that the whole collection has been designed with super-cool supermodel Erin Wasson in mind.

Composing mainly of black leather, the heavy silver engraved buckles and embellishments, the Dalmatian fur hide tassels and the silver o-ring with a single crystal pendant are the details that really bring The Lair to life. Shoe brand Senso is stocked online and each pair perfectly compliments The Lair’s clothing, as well as simple but gritty jewellery from brands Digby & Iona, 32.4 and Last Night.

Their stores look as though they’ve been taken straight from a Tumblr blog; minimalist monochrome colour scheme with poured concrete flooring, accessorised with cow-hide rugs, coffee table books, cool artwork and an abundance of plants. I imagine the shop would be worth visiting for the interior alone.

Let’s just pray it’s only a matter of time until The Lair finds it’s way to the UK. In the mean time, keep an eye on their Big Cartel and Instagram for some beautiful and unique fashion finds.