From Gareth Pugh’s new show concept to Lanvin’s spectacle - everyone is talking catwalks. The very essence of showcasing one’s collection has evolved over the seasons. What was once a very simple display of the clothes to come has now changed in to an art exhibition. Gareth Pugh’s show in Paris was a video. A VIDEO. Nonetheless, he managed to pack a huge crowd. His creations were aptly suited to this new-age display of theatre mixed with fashion. one could say that the way in which Pugh portrayed his collection on screen could never have had the same effect had it been on the traditional Runway.

http://www.youtube.com/watch?v=2EdTvRakTck&feature=related

Lanvin, Hermes and Dior all showcased their collections in uber spectacular ways.

It does leave me thinking though - does all of this outlandish exhibitions detract from the point of the shows or does this in effect make it more prolific?