By Katie Wright

2. Milan Fashion Week: Fun, fun, fun with Cavalli and Moschino

The major fashion houses of Italy are not renowned for their ability to make fun of themselves, but two diffusion lines on show this week look like they’re actually trying to bring smiles to the faces on the front row.

Just Cavalli has always been a bit like the goofy younger sister of the grown-up Cavalli label. Pasting an ‘I’ve just been touched by Cavalli’ slogan on the front of the opening look certainly suggested a designer indulging his slightly twisted sense of humour. This kind of self-referential fun will no doubt appeal to JC’s clearly defined target audience - carefree affluent young things will love the twenties-via-seventies flapper dresses.

Flower power ruled at Moschino Cheap & Chic, in the form of inverted daisy sun hats, big floral prints and sure to be a sell-out flower-shaped sunglasses. More sixties influence was evident in the slogans (the likes of ‘peace,’ ‘amore’ and ‘shocking’), but this was no Active Resistance-style rebellion. A goose-emblazoned dress epitomised the overall mood - kooky and fun.