Meet Cults, a band that have been teetering about musical radar for a while, seeping up to the forefront on late night drinking endeavours of playing ‘Youtube DJs’. And guess what? It’s soul music, yes really. But by white people, oh me. Hailing from New York, their soft 60s sound, with chimes and xylophones, ethereal girlish lyrics (as in sweet, but a bit moody/grumpy too, not to offend anyone, I am pretty much basing this on my own character) across piano samples and turned out guitar, Cults are perfect ‘morning sun’ walking, erm, around music. You can practically hear the day starting in these tunes, and no matter how grumpy you might be, it will make everything better – for example consider programming ‘Go Outside’ into your alarm clock, its catchy but not so upbeat you want to punch it in the face and speaks of excitement of wanting to get out and, well, not waste time being inside – and in your case, in bed.
Have a look, listen to Go Outside

‘Most Wanted’ brings in more samples, and has a Ben E. King feel, where ‘The Curse’ brings out added depths of Cults, the ‘we’re not actually all that nicey nice’ thing, it’s about loneliness and heartbreak, and there isn’t a happy ending, it’s the kind of song you might have heard in a Shangris La album.

The Cults 7” is out on Forest Family Records, find out more here!