…Ok, so it’s not really an intro because, like, we put a link on the facebook and his song has been used on the LoveFilm advert, which made a marked feature of itself throughout the great Christmas TV viewing. Didn’t it?

So for a good while we thought it was Bon Iver, but then I noticed my friend - who sings in a metal band of a kind - was singing along, which made me reassess. The result was that the song - Higher Love - is a cover by Irish singer song writer James Vincent McMorrow- of a ballad from the 80s by Steve Winwood - which is a track so peppered with syncopated rhythms it will close make you feel sea sick.

I’ve managed to connect why or how my friend was so familiar with the song.

So Steve’s version is a dance floor act, but James’ is a tear jerking ball of greatness: successfully fulfilling both criterion is the sign of a great song. Bravo Mr Winwood. And bravo JVM.

Proceeds for the JVM track are going to support the teen mental health charity Headstrong, so there is that added value when you fork out your 79p —-> here

And here is a video, handily complete with lyrics (bravo video maker!).

If you like it, then you should check out James album Early In The Morning which is out now. And he is also on tour later this month, check it:

Jan 13 Doornroosje Poppodium Nijmegen, Netherlands

Jan 14 Tivoli Oudegracht SOLD OUT Utrecht, Netherlands

Jan 15 Hedon Zwolle, Netherlands

Jan 16 Rotown Poppodium SOLD OUT Rotterdam, Netherlands

Jan 21 Mitchell Theatre SOLD OUT Glasgow, United Kingdom

Jan 22 Celtic Connections @ Glasgow Royal Concert Hall SOLD OUT

Jan 23 Celtic Connections @ Glasgow Royal Concert Hall Glasgow, United Kingdom

Feb 08 Kazimier Liverpool, United Kingdom

Feb 09 The Sage Gateshead (Hall 2) Gateshead, United Kingdom

Feb 10 The Plug Sheffield, United Kingdom

Feb 11 The Anson Rooms Clifton, United Kingdom

Feb 12 O2 Academy Oxford Oxford, United Kingdom

Feb 13 Norwich Arts Centre Norwich, United Kingdom

Feb 15 Royal Festival Hall SOLD OUT London, United Kingdom

UNLUCKY LONDON

More general info and tickets at www.jamesvincentmcmorrow.com

Over and out.